Ian Wright

It’s hard to imagine a worse response to a media inquiry than, “No comment.” But apparently many in the legal profession haven’t gotten up to speed on this basic rule of PR. Try this instead: I’m not sure, let me look into that and get back to you. Or: I don’t have all the facts [...]

I just finished a focus group about textbooks. Turns out most people still like paper. I’m in the minority. I want digital everything. The technology isn’t quite there yet though.
The new Kindle looks promising, and when (if) the new Mac tablet comes out, then we’ll be getting somewhere. Oh, and every solution needs an off-line mode.
Why [...]

Alright! I have had my iPhone 3G for about a week now. What can I say, except that it has changed my life…
In fact, I am writing this post on my iPhone right now. I found the WordPress iPhone app. It is so smooth.
I certainly hope I will be posting more mobile content. Stay tuned [...]

Hive mind describes a state of consciousness that arises within a group when all the individual minds of its members relinquish their discrete identities and merge together into one group mind.
Hive mind is also a description of bee behavior. Bees will work together for the good of the hive, in slavish devotion to the queen. [...]

In the PR industry, everyone knows about Mad Men, the AMC TV series centered on an early 1960s Madison Avenue advertising agency. Indeed, in the culture at large, Mad Men has permeated our consciousness. Unfortunately, the number of people actually watching Mad Men is relatively tiny.
How does that happen? An article on The Huffington Post [...]